data Licensing & big data

Big data is transforming how companies and brands connect with consumers. By licensing Malvern Media’s database, organizations gain access to high-quality consumer data designed to support direct marketing initiatives, advanced analytics, power big-data initiatives, and drive deeper, more meaningful customer engagement.

Malvern Media’s data is used by clients for data onboarding, online-to-offline and offline-to-online linkage, direct marketing, customer acquisition, data appending, look-alike modeling, DMP and DSP activation, advanced analytics, individua and household-level matching, and the development of comprehensive consumer profiles.